It is geared also to collectors - they can learn about many artists they may previously not have had access to or information about. It also discusses the other areas that involve art, such as the Arts in Medicine program and such topics that rarely, if ever, see print in other arts magazines because the topics are considered too insignificant.

The unique aspect of Brushstroke is that it gets right into the hands of Canadian artists and collectors via email and there are no copies printed on paper. The reason we chose to deliver the magazine in this manner is because we wanted ALL Canadian artists (as well as collectors, curators, supply companies and other interested art professionals) to eventually get this magazine, not just the ones who pick it up on the stands. And, as concern for our environment mounts, we wanted to be on the leading edge of change with a product that does not get distributed as a paper-printed product.

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